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MEET THE FOUNDER
Hi, I'm Paris a mom of four on a mission to help kids fall in love with healthy food
After more than a decade helping families with nutrition and picky eating, I became fascinated by one powerful idea: babies start learning flavors before they're even born. That discovery led me to create Womb 2 Birth.
MY MISSION
Breaking the cycle of unhealthy eating
starting in the womb.
My mission is to help parents shape healthy taste preferences from the very beginning of life. By introducing babies to real flavors early — during pregnancy, breastfeeding, and infancy — we can help raise a generation of children who naturally enjoy vegetables and nutritious foods.
"I believe many health problems start with eating habits formed early in life. If we help babies experience real flavors from the beginning, we can change the way the next generation eats."
— Paris Rollins, Founder of Womb 2 Birth
Why this matters
9 out of 10 kids don't eat enough vegetables. Most feeding advice starts when babies begin solids. But research shows flavor learning begins much earlier — and that's exactly where Womb 2 Birth begins.
MY JOURNEY
How I Got Here
From a personal story to a movement — here's the story behind the brand.
2014
The Seed Was Planted
My mom battled cancer and diabetes. Watching her struggle lit a fire in me — I became obsessed with helping families build healthier eating habits before disease ever had a chance.
2020
The Discovery That Changed Everything
I discovered research showing that babies taste and memorize flavors through amniotic fluid and breast milk. This was the moment everything clicked — what if we could flavor-train babies before they were born?
2024
From Juice to Supplement
I turned the concept from juices into shelf-stable prenatal flavor supplements — Vegetable capsules in Spinach and Beet. Science-backed, mom-approved, and finally scalable.
2020
Picky Eaterz Was Born
I founded Picky Eaterz — a healthy kids meal catering company helping families get their children excited about nutritious food. It was my first step toward changing how kids eat.
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2023
I Showed Up at the Farmers Market
Before there was a brand, there was a table, a dream, and science backed vegetable-based prenatal juices. I tested the concept by selling at farmers markets — real moms, real feedback, real proof the idea worked.
🌱 Where it all started for real
2026
Womb 2 Birth Is Here
With grant support behind us and a growing community of moms, Womb 2 Birth officially launches — the first flavor training supplement system for pregnant and nursing moms.
🚀 We're just getting started
Read the Full Story
My journey into early childhood nutrition didn't begin in a lab — it began in my own family. In 2014, I watched my mom battle both cancer and diabetes. It wasn't just heartbreaking — it was clarifying. I realized how many of our health struggles as adults trace back to the eating habits we formed as children. That moment planted a seed that never stopped growing. For years I worked in corporate — 24 jobs, if I'm being honest — always knowing deep down that I was built for something bigger. Something that was mine. Entrepreneurship wasn't just a goal, it was a calling I couldn't ignore. In 2018, I took my first real leap and founded Picky Eaterz, a healthy kids meal catering company. Working directly with families, I saw firsthand how hard it was to get children to eat vegetables. And I kept asking myself — why does this problem start so early? And could we prevent it even earlier? Then in 2020, I found the research that changed everything. Dr. Julie Mennella's studies showed that babies literally taste and memorize flavors through amniotic fluid and breast milk. What a mom eats during pregnancy and breastfeeding shapes what her baby will enjoy eating for the rest of their life. I was floored. The window of opportunity wasn't at age 2 when picky eating sets in — it was before birth. In 2022, I connected with researchers studying prenatal flavor exposure. In 2023, I started small — a table at the farmers market, homemade vegetable-based prenatal juices, and real conversations with real moms. Their responses confirmed everything I believed. By 2024, I had turned the concept into shelf-stable supplement capsules. In 2025, we received small grant support. And now in 2026, Womb 2 Birth is officially here — because every baby deserves a head start on healthy eating. This isn't just a business. This is my life's work.
REAL LIFE
This mission started at home.
Before teaching this to other families, I tested it in my own. Watching my children grow up enjoying vegetables, herbs, and whole foods every single day — that's what drives everything I do.
"Before I ever told another mom what to do, I lived it first. My kids are my proof."
— Paris Rollins, Founder of Womb 2 Birth
GET TO KNOW ME
A few things about Paris
Beyond the business — this is just me.
THE VISION
Where we're going
My goal is to help parents shape healthy eating habits from pregnancy through childhood — creating a generation of kids who truly enjoy real food. Kale, carrot, broccoli — more flavors are coming. More moms are joining. And this movement is just getting started.
Every parent wants their child to grow up healthy. I believe one of the most powerful ways we can support our children's health is by helping them develop a love for real food early in life. And that journey can start before they're even born.